e-commerce
Online Shopping / Spending Is Up
MarketingProf reports online US holiday spending from November 1 through Christmas Eve 2009 reached $27 billion, a 5% increase over the same period a year earlier, according to comScore. Consumer electronics led among product categories, recording sales growth of 20% over 2008 levels.
There's a lot more to it than a "build it and they will come" mentality. Making a living with income from the Internet requires work and imagination. As with any online marketing strategy, there's a need to have a product that people want and a way to reach them. Depending on your products, you can identify and reach out to the audience most likely to to buy what your selling.
More unique products or one of a kind will trend toward a captive audience. If your product is less unique, then you need to evaluate what the competition is doing, price and how to stand out in the crowd. Many shoppers now research products on the Internet and will determine what they want. Some will visit a brick and mortar store for the hands on touch and feel. Now it's simply the buying decision and where.
It's an intrinsic part of and entire web site marketing strategy. An online store directly integrated into your entire site can be very powerful. Visit our demo e-commerce store.
